Content Marketing Forum 2016

May 31st, Antwerp

SPEAKERS

Meet the first confirmed speakers!

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Jo Caudron

Duval Union Consulting

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AJ Huisman

Y Content

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Lee Odden

TopRank Marketing

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Geert Desager

nine o'clock somewhere

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Xaviera Ringeling

ContentChefs

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Marnick Vandebroek

PepsiCo

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Ramses Bossuyt

Porsche Belgium

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Phil Blondé

Friendship

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Joop Verelzen

TCRsquare

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Maarten Kesteloot

Influo

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Carole Lamarque

Duval Union Consulting

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Inge Olesen

The Kube

PROGRAM

Welcome and registration

30mins

Jo Caudron

Why content marketing sucks!

30mins

Jo Caudron

Marnick Vandebroek

Control your content by letting it go completely

Discover how brands like Lay’s, Doritos, Mountain Dew,…put content at the center of their activities and got amazing ROI in return.

30mins

Marnick Vandebroek

Unite the power of the strong Pepsico brand portfolio in the Benelux and take their digital game to the next level. Not on a separate road, but in an integrated approach to ensure that digital contributes to the most important goal: a relationship with our customer. Lead the community managers in their conversation journey and ensure that customer service can not be found in a department, but in the heart of our digital expedition. Walk the digital path to purchase together with our retail partners and ignite the power of the Pepsico internal ambassadors. That is my job, goal and passion.

Joop Verelzen

Content Start-up: How to make your content creation process more efficient

Participants will discover how they are enabled to streamline all content creation activities in an optimal way. They will discover how an integrated solution

  • Takes care of the digitalization and the automation of the complete process from the description of buyer personas to a continuous creation of relevant and valuable content to an accurate planning of intended publications
  • Enables them to apply a structured approach and to streamline the collaboration between all people involved in the content creation activities.
The solution facilitates companies to
  • Understand their (potential) Customers Thoroughly,
  • Discover Content Automatically on their file server, on websites,… (optional)
  • Have an optimal collaboration for the Continuous Creation of Qualitative Content, Relevant and Valuable to their target customer group,
  • Make information, documents, files, emails,… accessible by everyone involved in the content creation activities and
  • Publish On Time thanks to an accurate calendar view on deadlines of their publications and tasks
Finally, companies will
  • Get a Better Interaction with their (potential) Customers,
  • Generate more Leads,
  • Work more Efficient and
  • Save Time and Costs!
The solution covers multiple functional areas and support of processes:
  • Management of Buyer Personas
  • Idea generator, supporting the manual collection of knowledge of employees, market research, supplier information,…
  • Automatic Content Discovery on their file server, on websites,… (optional)
  • Management of Subjects originated by Buyer Personas, Idea generator and Automatic Content Discovery
  • Content library where all texts, documents, files,… are archived, aligned with the multiple Stages of the Buyer Journey
  • Management of Vlogs
  • Marketing calendar with an overview of planned publications, tasks and marketing activities
  • Management of contacts and ambassadors
  • Management of key words
  • Management of marketing plan, including budget and SWOT-analysis
  • Alerts to safeguard deadlines
  • All kinds of lists to get more insight in and to have a complete picture of content marketing activities, states,…

20mins

Joop Verelzen

A seasoned professional with a track record of nearly 25 years in sales and marketing in various functions of multinational and SMB companies. My customers appreciate my capability to get their business challenges and requirements supported by the right solution, whereby I have been able to gain the trust of companies such as Heinz, Bridgestone, Solvay, Eriks, Out of Use, Smeets & Zonen, Gravo,… Nowadays, a driven entrepreneur, who sees a glass half full. I have experienced the professions of sales and marketing evolving to the current state of social selling and content marketing. Out of my frustration within the area of content creation, I have developed an integrated solution to enable companies to have a structured approach towards content creation whereby all processes are automated and their digitalized content is stored. Finally, companies will generate more Efficiently Qualitative and Relevant Content which enables them to • Get a Better Interaction with their (potential) Customers, • Generate more Leads, and • Save Time and Costs! Want to have a first brief introduction of the company TCRsquare, please have a view on https://www.youtube.com/watch?v=fF8asaQg_1M.

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20mins

Phil Blondé

How to create unboring content

I have collected many creative insights of mentors, colleagues and myself over the last 15 years. These insights can help anyone think creatively.

30mins

Phil Blondé

Started working in advertising at age 14, as bellboy Robbedoes for the Brussels ComicBook Museum. His last job was 6 years of concept/copywriting at Duval Guillaume, where he helped the company and it’s clients transition into the digital era. In 2013 he co-founded Friendship, an agency that inspires and helps brands to create interesting content, solely focused on improving the lives of customers.

Xaviera Ringeling

Content Collective: How to merge front-end readers and back-end story tellers

What is the Content Collective, one of the biggest group of content marketers, story tellers and ambassadors in The Netherlands. How do they work? How do they earn money? How do you get the best content? And how do you link and merge front-end (readers/customers) and back-end (publishers/companies)?  

30mins

Xaviera Ringeling

Contentspecialist, strateeg, docent contentstrategie, spreker, publisher, blogger. Ik werk sinds 1998 online: van webdesign, tot web development. Van meer technisch, naar front end. Nu marketing en content en alle plekken waar die samenkomen. Altijd veel plezier gehad aan de uitvoering, inmiddels ervaren in management, inrichting organisatie en strategie. Goed in het leggen van de verbinding tussen techniek en communicatie, maar ook in het leggen van stevige fundamenten in de organisatie voor de specialisten in mijn teams.

Maarten Kesteloot

Content Start-up: Opting into the democratization of influence

Wordpress, Medium, Snapchat, Instagram…the online revolution unleashed an explosion of online publication platforms. Today, brands have to analyse a wide range of media, generate engaging content and it's even expected of them to show what they are doing and why they are doing it by becoming publishers themselves. As the media landscape is becoming more and more complex, it is increasingly more difficult for communicators and advertisers to keep track of, and to collaborate with, their most relevant and influential media channels.
At Influo, we are bringing brand- and media-representatives back together with Belgium’s first media community manager.

20mins

Maarten Kesteloot

lunch

70mins

Ramses Bossuyt

Porsche: from dreamers to drivers

Learn how content marketing allows a premium brand like Porsche to connect to fans, prospects and customers.

30mins

Ramses Bossuyt

Ramses Bossuyt is the Customer Experience Manager at Porsche Belgium. In this role he’s enhancing and digitalizing the customer lifecycle driven by real customer delight and with the unique brand experience in mind. His focus is on concepts, strategic development and creative direction. Ramses is a graduate from EHSAL Management School.

Carole Lamarque

Growth hacking your personal branding

To maintain your personal branding, you need content marketing. But what do you need to upgrade your personal branding...

30mins

Carole Lamarque

Inge Olesen

​The smart mix ​between content marketing, influencer and brand​

We will walk through some cases and show you how a personal approach works for influencer marketing and how certain mechanisms can be used to strategically use the power of influencer marketing as a concept in a 360° marketing strategy. Furthermore, we will debunk blogger myths and describe how Belgian influencermarketing works in the global online/social influencer jungle.

20mins

Inge Olesen

Inge Olesen has successfully managed to introduce Timberland to the Benelux market. From 2005 until 2014, she has lead the marketing team and translated the brand values from the US to a whole new audience. Since then, she has started new ventures for big and upcoming lifestyle brands. Her on-trend, experimental marketing strategies have paid off well. Currently, she's leading marketing strategist at The Kube and focusses on aligning influencer marketing programs with a bigger marketing strategy.

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25mins

AJ Huisman

The Good, The Bad and the Ugly of B2B Content Marketing World-Wide!

A highly informative, entertaining and most of all practical series of B2B case studies including valuable take aways and pratical tips.

45mins

AJ Huisman

More than 19 years of experience in Marketing & Sales for (international) professional services firms. Totally dedicated to (B2B) Marketing. Always learning and looking for new insights, best practices and interesting connections. Enthusiastic about content marketing strategy, delivering valuable content to clients, helping them to share freely and in doing so driving business. Big believer in enthusiasm (Superpromoters), giving instead of taking (Go-Giver) and being remarkable (Purple Cow). Living by: “The more you give away, the more you get in return”.

Lee Odden

Content ideas: How to find the best stories to tell your customers

Studies from CMI and MarketingProfs show that marketers all over the world are challenged to create a variety of engaging content on a consistent basis. This presentation focused on will highlight how marketers can use data, insights and inspiration to develop more customer-centric stories using an attract, engage, convert approach to content.

45mins

Lee Odden

Lee Odden is the CEO of TopRank Online Marketing, a Minneapolis based digital marketing agency specializing in strategic internet marketing consulting services including: Content Marketing, Influencer Marketing, Organic and Paid Search Marketing, Organic and Paid Social Media, Online PR, Email and Conversion Optimization.

The content marketing framework

What have we learned today? And how can you set-up that working content marketing strategy which allows you to differentiate yourself or your company?

30mins

Network drink

60mins

Book Optimize

Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing

Attract, engage, and inspire your customers with an “Optimize and Socialize” content marketing strategy

“Optimize” is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement. Companies, large and small, will benefit from the practical planning and creative content marketing tactics in this book that have been proven to increase online performance across marketing, public relations, and customer service. Learn to incorporate essential content optimization and social media engagement principles thereby increasing their ability to acquire and engage relevant customers online.

venue

Urban City

Ankerrui 9
2000 Antwerp

REGISTER

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